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Saga Guitar - Handcrafted Guitars

Full name of brand

Brand introduction

The name of GASA is saga. Jamson Tim, founder of guitar brand. At present, it mainly deals in musical instrument production, R & D, sales and import and export trade.

Brand team

Saka saga guitar team was founded in 2011, and now has 10 years. It has 30000 square meters of independent high-end new factory buildings, more than 400 professional production personnel, nearly 10 business teams and foreign trade teams. The brand products are sold all over the country, as well as more than 20 countries and regions in Europe, Southeast Asia, South Korea, Japan, Australia, etc.

Brand history:

In 2011, Saga saga was officially established, and its sub brands, mantic and hula, were established in the same year

In 2012, Saga saga officially launched the first one thousand yuan noodles single popular new product sf700 series

In 2019, Saga saga officially launched the first new product series A1 with a price of 2000 yuan

In 2020, Saga saga brand sf700 series will be launched and 36 inch gs700 series will be launched

Brand story (content not guaranteed)

Saga brand comes from the founder's music dream. The founder, Jamson Tim, is born with musical talent, making him a real music maniac. With his pocket money, he bought a guitar and a guitar textbook in the bookstore and started his guitar self-study career. However, the first guitar was very unprofessional, the chord pitch was very high, it was difficult to press, so that after learning for more than half a year, there was no progress and many chords could not be pressed. After so long efforts, he still failed, which made him feel very disappointed, and even began to doubt whether he really did not have the talent to learn guitar. For nearly a year after that, he gave up learning guitar.

By chance, Jamson came to his classmate's home to play. He had a guitar, which was very exquisite. He couldn't help playing it. He tried to press it. He found that the guitar was easy to press and its sound was very good. This made Jamson ecstatic, and then suddenly realized that the reason why he had not learned well before was that his guitar was not standard, so that it took so long.

Jamson was deeply moved by this incident. How many guitar lovers have been delayed by poor quality guitars. In the background of the uneven quality of guitars, including my friends around me are complaining, and even spent a lot of money, but the effect of the guitar is not very satisfactory. However, there is no other way to change to another guitar brand. The international brand is too expensive to bear. Thinking of this, he has an impulse to create his own brand, secretly determined to create a good guitar brand, the purpose is to bring the best guitar to all friends who like music like himself.

When he was a university, Jamson first contacted some guitar factories and musical instrument sellers. Because he grew up in a place famous for producing guitars in China, there were channels to get first-hand supply of guitars. The quality was good and the price was OK. He started selling guitars and was ready to accumulate some money. In the early days, it was sold in the University and then sold outside the school. In this way, step by step, the company started to produce some guitars in the guitar factory, and began to do some foreign trade.

In the process of cooperation with the factory, Jamson gradually found that once a large number of orders are placed, many factories will not pay attention to quality. They can also delay some of their own requirements. They will not think about improvement, but just want to do more production and make more money. Once, there were some quality problems with the goods ordered by a big customer, but the factory was not willing to cooperate with them to solve the problem, which was very unpleasant later. This time it was a big blow to him. I thought how could domestic factories treat quality like this to create an internationally famous guitar brand? In order to stand out among many foreign brands and create a guitar brand that Chinese people are proud of, he resolutely gave up his musical instrument sales shop and trading company and decided to open a factory to produce guitars. Since we want to make our own brand, we must have our own factory.

The road of independent production is very difficult. During the past two years, several factories almost closed down. At that time, it felt that the whole people were on the verge of collapse. However, at the thought that this was his own career in the future, he felt unwilling, so he gritted his teeth and insisted on it. The guitar factory was founded in April 2011, but it was not until August 2012 that the first batch of Saga products were officially produced, and the output was very small.

With the popularity of the brand, Saga products are more abundant. After the reorganization of brand culture and the variety of products, Chen Lei of Tang Dynasty Band joined as the domestic spokesperson of Saga brand, as the first-class heavyweight metal musician and China's chief metal guitar master.

Today, Saga brand has changed its cocoon into a butterfly. It can be said that saga brand products sell well all over the country and are popular with guitar lovers.

Brand interpretation

Saga, translated as legend, means legend. Taking saga as the brand name, not only is the brand development process itself a legend, but also expresses saga's infinite ambition in the musical instrument industry. It hopes that this brand can achieve the legend in the history of guitar brand, fearless of the changes of the times, and always full of vitality.

Brand culture:

Brand spirit

Persistence comes from dreams, success comes from concentration. Persistent quality, the pursuit of breakthrough, never-ending.

Brand positioning

Saga, born for all music lovers, regardless of gender, age and nationality, is determined to let more ordinary musicians have more cost-effective guitars.

Brand mission

Let music into life, let saga achieve its dream! Saga is committed to integrating the music spirit of persisting in dreams and surpassing oneself into everyone's life.

Brand Vision

It is designed for all music lovers, with high quality as the core, and is committed to creating the rebellious nobility in the guitar kingdom. With saga's concept of high cost performance, Saga guitar will become the preferred brand for musicians and make a contribution to the development of world popular music.

Brand registration:

Trademark filing information


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